Before starting with Content at Scale, or if you are trying it for the first time, make sure you have a list of keywords to get the most out of it.
Start with the right keyword - Finding the correct keywords for ranking your website is crucial for search engine optimization (SEO). Effective keyword research can lead to increased organic traffic, a better understanding of your audience, and a more targeted content strategy.
Not sure on how to get the right keywords? Here's a step-by-step guide to help you find the right keywords:
Get to know your space - Spend some time diving deep into your niche. You need to know what your folks are looking for and why.
Jot down some ideas -Think about what you offer, and just scribble down words or phrases you think people might use to find you.
Use Content at Scale - Log in and click on Generative AI
Then ask AIMEE or AI Agent Liam McAlister - SEO Specialist for some seed keyword ideas. You could say something like:
I sell minibikes. Give me some seed keyword ideas for my blog.
Take those ideas and put them into Content at Scale's keyword research tool.
Analyze search intent (What's the goal?) - Are search engine users looking to buy something? Just to gather info? Understanding the 'why' behind their searches (aka search intent) is crucial.
Go Beyond the Obvious - Look for longer, more specific phrases (they call them long-tail keywords). They might not get loads of searches, but the folks who use them? They're ready to engage or buy.
Play it Smart - Use these tools to figure out which keywords are super competitive. Mix it up – aim for some big fish, but don't neglect the smaller ones.
Popularity matters - Sure, ranking #1 feels good. But if only ten people search for that term each month, is it really worth it? Aim for terms that people are searching for.
Once you've conducted your research, start a project with Content at Scale.
Check out our guide on how to do this: Create a Project & Change Project Settings | Content at Scale - Help Center
If you have any further questions or need additional assistance, please don't hesitate to reach out. Good luck with your content strategy!