📝Create a Project & Change Project Settings

You need one project for each or your websites. Here's how to create a project and change its settings...

John Pratt avatar
Written by John Pratt
Updated over a week ago

When you log in to Content at Scale for the first time, you're automatically prompted to create your first Project. A project contains all the content that Content at Scale writes for your website.

Got one website? You need one project.

Got two websites? You need two projects.

...and so on.

Set up a project quickly using these two steps:

Step 1: Create a Project

Once you've logged into your account, you'll see the Dashboard. Head to the left-hand corner of the page and click on the "Projects" button. This will take you to the Projects section, where you'll find a list of all your projects.

When you're ready to add a new project, simply click the "Create Project" button in the upper right-hand corner.

Content at Scale will ask you to fill out these general settings:

Screenshot of the Content at Scale user interface showing the dialog box a user sees when creating a new project. The fields include Project Name, Project URL, Project Context, Monthly Posts, Target Audience, Tone of Voice, Translation Language, and Word Count Range.

Note: This only has to be done once. But you can edit these General Settings later if you want.

There are eight General Settings:

Project Name

Your project, site, or company name goes here. This is usually the name of your (or your client's) website.

Project URL

This is the primary URL of the website associated with this project.

  • You do not need to create a new project every time you create new content.

  • You cannot create multiple projects for one website; they all belong to the same project for that URL. You can categorize later using WordPress categories inside Content at Scale. (note: you could also put in a CTA link here, such as a landing page, but make sure it's a URL that is the same as your project, not an affiliate link.)

Project Context

Fill this out for AI to learn the purpose of your website. This is up to 280 characters for context about the project. What are the broad topics/themes of your site and the goals you want to achieve (related to content)?

Monthly Posts

This allows you to better track the number of monthly posts you're creating for a particular project. For instance, if you have 20 post credits per month and 2 sites, you can split them into 10 posts per site (or any variation you'd like)

Target Audience

Fill this out for AI to learn more about your audience. For example, if you're a culinary blog, your target audience might be chefs and restaurateurs

Tone of Voice

These are a large number of preset options that will influence the style of writing and tone for the AI to use in its writing. You can also type in a custom Tone of Voice.


NEW: Select an influencer tone of voice or a custom tone of voice. Learn more here.


Content at Scale writes in any one of the 100 languages listed in this drop-down menu:

Word Count Range

Select an approximate word count that is appropriate for your subject matter.

Click Create Project.

By default, you will enter a project once it's created.

Now you're done creating a project. You can always change your project's general settings later.

Once you've created a project, it will appear on your project list.

This list can be viewed in either a list or grid format, which can be toggled between using the corresponding buttons located at the top right of the page.

Screenshot of the Content at Scale user interface that shows a newly created project in the projects list. Users can toggle between list view and grid view by clicking the buttons on the top right of this screenshot.

To create another project at any time, click "Create Project" above the project list.

Content at Scale users can create a new project at any time by clicking "Create Project", as shown in this screenshot showing the Content at Scale user interface.

Step 2: Review and Change Project Settings

There are other custom settings for your project that you may want to review and edit before having the AI write your first article.

From the project list, enter the project by clicking on its title.

Click "Project Settings" to review and edit project settings.

There are four Project Settings categories:

General Settings

These are the settings you filled out during Step 1 above.

Post Automations

Content at Scale can generate Takeaways, Table of Contents, and Frequently Asked Questions sections--automatically--inside every post based on these settings.

Editing Takeaways

If Takeaways are toggled on, Content at Scale will automatically point out key takeaways from longer sections of content. You can change the color scheme and naming convention with these settings.

Table of Contents

If Table of Contents is toggled on, Content at Scale will automatically generate a table of contents for every post. If you have your own plugin for this, you can insert a shortcode to use that instead.


If FAQs is toggled on, Content at Scale will automatically generate a frequently asked questions section right before the conclusion inside every long article.


Exclusions instructs the AI to not mention any companies or domains you list here while it creates your articles. Essentially, this instructs Content at Scale to ignore your competitors within your posts.

Note: if the subject absolutely cannot be ignored, the AI might include it anyway. For example, if you're writing about best Apple products and you're asking Content at Scale not to talk about iPhone, your article will probably mention iPhone anyway.

Post Status

Every post created in Content at Scale has a status. When the AI is finished writing an article, it will default to Ready for Optimization status. This means the post is ready for us to optimize before publishing.

These post statuses are available for use within a project.

Statuses are fully customizable. You can modify your post status settings to fit your workflow. You can even change the default post status to be Draft--or even Publish.

Feel free to refer to this article for additional information on using post statuses to maintain your content in an organized manner.

Note: we strongly recommend that you quickly edit/optimize your AI-written content before publishing.

Call to Action

Content at Scale can automatically generate CTA's inside every piece of content. "CTA" means Call to Action; it's a way to direct your readers' attention toward something else after reading your article.

Screenshot from the Content at Scale user interface showing the automatic call to action settings. You can automatically add a custom call to action after every intro and after every conclusion of every article.

AI can insert a call to action after every introduction and/or after every conclusion of posts created within the project. Using the Post Intro CTA and Post Conclusion CTA fields shown above, insert your custom call to action text.

If you have a plugin for this, you can insert a shortcode into the Post Intro CTA and/or the Post Conclusion CTA fields. An example of use would be to insert a newsletter signup shortcode CTA, to ensure all articles have a prompt for readers to signup to the list. A post-conclusion CTA could lead to a particular lead magnet, prompting readers to book a call, or any other CTA that's relevant to your marketing goals.


You're done creating a project and reviewing its settings. Now let's speed up your workflow by Installing and Activating your WordPress plugin.

If you don't use WordPress, learn how to Add Content for the AI to Write Articles for you.

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