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🔬Do Keyword Research in Content at Scale
🔬Do Keyword Research in Content at Scale

You can do keyword research directly in Content at Scale.

John Pratt avatar
Written by John Pratt
Updated over a week ago

You can do keyword research directly in Content at Scale. Discover hundreds of keywords, organize them into clusters, and write content truly at scale with our Keywords feature.

Navigate to the "Rankwell" section on the left side, choose the corresponding Project you're working on, and start here:

1. Discover Keyword Opportunities

In the Topics and Topics and Keywords section, type in a broad (or "seed") keyword. Content at Scale will show you endless keyword opportunities.

Users are currently limited to 10 queries per day.

Topics and Keywords

Under the Topics and Keywords subtab, type in a broad keyword, such as the example below.

After several seconds, you'll get a report like this:

The report shows:

  • Keywords - The keyword people are typing into search engines

  • Monthly search volume - Approximate number of searchers per month for the given keyword

  • Ranking difficulty - How hard it will be to rank highly on search engines for the given keyword

  • CPC - How expensive it would be to pay for a cost-per-click ad for the given keyword

  • Trends - Monthly search volume for the most recent 12 months

  • Actions - Things you can do with that keyword right now (for example, 'Create Content' to write a post for that keyword)

Hide Keywords

If you don't want to see a keyword (for example, because it's irrelevant to your niche), you can hide it using the Hide Keyword button. You can always view these by toggling on See Hidden Keywords.

2. Organize Keywords

Clusters

You can organize all the given keywords into clusters by clicking the Clusters subtab.

Want a new cluster? Run a new seed keyword.

Want to turn your cluster into a pillar post? Follow the directions below.

How to Turn a Keyword Cluster Into an Authoritative Pillar Post

Create a Cluster from your Primary Keyword

Navigate to your project >Keyword Research>Clusters

A pillar post is centered around a primary keyword. Type in your primary keyword here:

This keyword is usually broad and has a significant search volume.

Click Create Keyword Clusters.

View Your Clusters

Alongside the primary keyword, each cluster also incorporates a range of secondary keywords. These are typically related subtopics or queries that support the main topic. By including these, the post covers a wider range of related content, making it more comprehensive.

Once you choose a cluster in your cluster list, expand it.

Hide irrelevant keywords then click Create Content.

Creating Your Pillar Post

A pillar post is typically more extensive and detailed than regular blog posts. It aims to provide a complete guide or a thorough understanding of the topic, often encompassing various aspects and nuances.

Before you create your pillar post, remove any secondary keywords you do not want to focus on, and add secondary keywords as you see fit.

When done, click Write Post Now.

More Info About Pillar Posts

Pillar posts often serve as a central hub of information, linking to and from other related content on your website. This internal linking structure not only helps with user navigation but also enhances SEO by establishing a clear topical relationship and hierarchy.

💡 After creating a comprehensive pillar post, develop in-depth blog posts targeting each of its secondary keywords, and interlink all these posts for enhanced SEO and a richer reader experience

By providing comprehensive and authoritative content on a topic, pillar posts aim to establish your website as a thought leader or go-to resource in that area. This can improve search rankings and attract more organic traffic.

Pillar posts are often evergreen, meaning the content remains relevant and valuable over time. This can lead to sustained traffic for years to come.

Favorite Clusters

When you run a new seed keyword in Clusters, you lose the prior cluster, so save clusters in Favorite Clusters to access them later. Do this by pressing the star button. It will save in Favorite Clusters as shown:

Hide Clusters

Similarly to how you can hide keywords, you can hide a cluster if you don't want to see it.

Export Cluster details in Excel

Want to save all the information offline? Simply click the share button in the top right to export everything to Excel.

3. Write Posts

The most important step of keyword research is knowing when you're done. When you're done with your keyword research, create your keywords into posts directly in Content at Scale.

To do this, click the Create Content button to the right of the given keyword(s).

Content at Scale will take you to this dialog box. When you're ready, click Write Post Now.

Add to Content Planner

If you're not ready to write the blog post for the given keyword, save it for later in the Content Planner.

Watch a Full Tutorial by Our Head of Product, Chris Craig

Additional Keyword Research Resources

Without topics and keywords, you won't be able to scale your content. But once you do some keyword research, you can create dozens, even hundreds, of articles per month, using Content at Scale.

If you prefer to conduct manual keyword research, here are some of our preferred keyword research techniques. We've compiled resources to help you find hundreds of great keywords regardless of your niche or industry.


If you have additional questions, need more resources, or would like to provide valuable feedback, don't hesitate to reach out to our dedicated Support team.

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