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📝Editing and Optimizing Content
📝Editing and Optimizing Content

When the AI is done writing, it's time for you to add the human touch. Create publish-worthy, shareable content using this guide.

John Pratt avatar
Written by John Pratt
Updated over a week ago

Now that the AI has researched top-performing articles, written thousands of words based on a keyword, formatted it in a readable, rank-worthy article--all without human intervention...it's time infuse the human element into your content.

Only humans can be truly creative; and with a simple framework, you can make your article not just rank well--but be incredibly shareable and tell your story.

That framework?

We call it: C.R.A.F.T.

Cut the fluff

Review, edit, optimize

Add images, visuals, media

Fact-check

Trust-build with personal story, tone, links

Cut the fluff.

Don’t use a big word if there is a small, simpler one. Here are 20 commonly used big words that could be replaced with smaller/simpler ones:

  1. Utilize -> use

  2. Ameliorate -> improve/help

  3. Alleviate -> ease/reduce

  4. Approximately -> about

  5. Attempt -> try

  6. Commence -> start

  7. Detrimental -> damaging/harmful

  8. Disseminate -> spread

  9. Emphasize -> stress

  10. Expeditiously -> quickly

  11. Objective -> aim/goal

  12. Proportion -> part

  13. Reimburse -> repay/pay back

  14. Residence -> home

  15. Substantial -> large/great

  16. Sufficient -> enough

  17. Ultimately -> finally

  18. Visualize -> see

  19. Unoccupied -> empty

  20. Notwithstanding -> despite/still/yet

See the sentence in yellow below, which was added to a C@S blog during the optimization process:

Wondering how to automate your marketing effectively? It’s not as simple as flipping a switch — there are many different elements to consider when automating your marketing processes.

In this blog, we’ll explore how to automate your marketing effectively, including automating your SEO strategy, advertising campaigns, and lead generation processes – all with the goal of giving you maximum results with minimal effort.

By taking advantage of marketing automation tools, businesses have seen increased customer engagement rates and improved ROI across their digital platforms.

In fact, automation in the US alone is predicted to create 8.9 million new jobs by 2025, with 40% or more of enterprise brands putting automation centers in place.

Review, edit, optimize (make sure the keywords hit green on the on-page checklist)

Add images, visuals, media

Fact-check

Read all facts and double-check with Google searches to make sure they’re accurate. If the content has inaccurate facts, that could mean one of two things: you're mismatching your keyword strategy, or you're a thought leader in your space! Use that to your advantage by publishing what only you know.

Trust-build with personal story, tone, links.

Add case studies, client stories, or a story that’s important to the founder/business where appropriate.

Check out the client’s about pages/existing blog content to pull in examples and case studies. Use your writing experience to reframe that story as new and fresh every time.

Example #1: our CTA is both a ‘story’ and an internal link:

Looking for Content?

Scaling your content marketing has never been this easy. With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for, and within a few minutes entire blog posts are written for each keyword! Title, meta description, introduction all the way to conclusion, without any human intervention. Just like THIS post! You can have content published daily to your blog for as low as $0.01/word! Check out how simply you can scale your content marketing.

Example #2: a founding story is a great way we build trust with our readers at Content Hacker (full post example).

Creating a successful SEO content strategy for your business website can be an overwhelming and daunting task.

But — it’s how you make content marketing work, which is how you grow your business organically and sustainably. 📈

It’s certainly how I grew my businesses.

I have never used paid ads or paid search. I built my first business up to 100k visitors/month with $90-100k revenue months solely with a smart SEO content strategy.

And now, at Content Hacker, we’re growing the same way. In 2022, one year in, we hit five figures in organic traffic.

It happened because we consistently followed a sustainable SEO content strategy. ♻

Example 3: Product-led features are added into this blog by hand, then, the blog is listed as a reference and images are uploaded into the Content at Scale editor to be re-used again.

Example of humanly-created product-led content, taken from the blog above:

What I like is that, while Google only shows a couple of PAA questions as a default, it will suggest more with every selection you make. So I keep clicking those that make sense for my article until I find one that fits perfectly with the angle I intend to take.

Boom. There are a few here that will be great for the outline that I have already mapped out in my mind. By targeting these I know that my article is guaranteed to find readers. It only needs to rank.

These ones jump off the page:

  • Why is it important to create an outline before writing?

  • How do you write an outline quickly?

Finally, add internal links to additional content from the same site you’re writing for (this will occur naturally if you’re following our steps for adding links to stories, case studies, product pages, etc.).

Do a final check (full review) of the piece, then make sure the API is connected to the WordPress plugin (here’s how to do that) and you’ll be able to simply sync to WordPress and publish. Voila!

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