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💯 Optimization Audit: Enhance Audience Connection
💯 Optimization Audit: Enhance Audience Connection

Discover how to elevate your content's effectiveness with our comprehensive guide on Optimization Audits.

Lyn Beringia avatar
Written by Lyn Beringia
Updated over a week ago

You can now run optimization audits directly on Content at Scale. Think of this feature as a health check that pinpoints what's working and what's not. Each audit we run uncovers fresh opportunities for enhancement, aiming to ensure your content isn't just found but is also engaging and helpful.

Getting Started

Begin by accessing an optimization audit for your post, available via an external or CaS URL. Manually check off each item in the checklist to track your progress. This hands-on approach not only refines your content but also enhances your understanding of effective content strategies

If your content is already clear, useful, and resonates with your audience, we suggest publishing it.

  1. To perform an "Optimization Audit," go to Content Intelligence > Optimization Audit

    Put the URL of the content or post, type in the keyword you want to rank for, and you can further refine your search by selecting the country and specific region, as well as the language.

    This URL can either be external (outside of CaS) or directly within CaS.

  2. Click the "Analyze" button. It will review your content and then provide feedback on how you can improve your SEO.

    Note: You can use the URL or link to your Content at Scale post as well. Alternatively, you can perform an optimization audit directly on that post in your SEO tab.

  3. It will take a few seconds or minutes for the analysis to complete. Once it's finished, you should be able to view the results and make any necessary optimizations.

    To view this, go to Content Intelligence > Optimization Audit > Click "View"

    Here's a brief overview of your article's optimization audit. The results offer targeted recommendations to boost both SEO, each item pinpoints an area to enhance. After editing an item, manually check it off to track your progress.

    The optimization audit results/checklist is presented in the editor. You can then “optimize” or edit the post to align with the suggestions in the Optimization Audits.

    Every time you run a new audit, it will give you new feedback. If your content is relevant, helpful, and readable to your audience, you should consider publishing it.

Optimization Audit Feature - Step-by-step Video Walkthrough


How many optimization audits can I conduct?

On the RankWell® Essentials plan, can do 25 optimization audits each month. With larger plans, you can do more.

Is it possible to buy optimization audits separately?

Yes. If you have RankWell®, you can buy optimization audits separately from your billing menu for just $49 per batch of 25.

Is the Optimization Audit feature available on my current plan?

To conduct an optimization audit, you must be on a RankWell® plan.

If you have additional questions, need more resources, or would like to provide valuable feedback, don't hesitate to reach out to our dedicated Support team.

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