What is NLP optimization?

Learn about NLP, salience, and how to use them to your advantage.

John Pratt avatar
Written by John Pratt
Updated over a week ago

What is NLP?

NLP stands for Natural Language Processing. Natural Language Processing is simply computer algorithms interpreting and understanding human language.

What is NLP Optimization?

NLP optimization is the process of tailoring your content so that it's clearer and more understandable for search engines (like Google) that use Natural Language Processing (NLP) to interpret and analyze content.

How do I Optimize my Content Using NLP?

Salience is a great way to optimize your content using NLP. Salience is importance or prominence of a term within a context.


When relating a story about your most recent trip to Dubai, mentions of "flight", "buildings", and "stay" would likely not stand out. However, words like "luxurious", "skyline", and "Burj Khalifa" likely would stand out and even be quite memorable.

Salience is a major metric in NLP optimization. It helps determine the prominence or importance of specific terms or entities within a piece of content.

Content at Scale's salience score is a decimal number between 0 and 1. Here's what it means:

  • A salience score close to 1 suggests that the word or entity is very central or important to the entire text. It plays a key role in the content.

  • A score close to 0 suggests that the word or entity is less important or less central to the text.


When writing a blog post called What is Content Marketing, the keyword "Content marketing" would probably have high salience relative to other keywords.

Can I Create Better-ranking Content Using Salience?


For this reason, inside the Content at Scale editor, we've juxtaposed your content with actual ranking content for a side-by-side salience comparison. No other tool does this like we do (if at all). It's a powerful way to rank better.


Content at Scale wrote a blog post titled What is Content Marketing that gives its main keyword higher prominence than competing content targeting the same keyword.

The competing content:

The competitor's keyword has salience of 0.0561. Content at Scale's salience for the same keyword is 0.1447.

The higher score indicates greater prominence or importance of that keyword within its content. All other things equal, the salience score of 0.1447 creates a much better piece of content.

As you edit your content in Content at Scale, add a massively important SEO tool to your tool belt by keeping an eye on the salience of important keywords. Or...just let Content at Scale do it for you automatically.

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