What is NLP?
NLP stands for Natural Language Processing. Natural Language Processing is simply computer algorithms interpreting and understanding human language.
What is NLP Optimization?
NLP optimization is the process of tailoring your content so that it's clearer and more understandable for search engines (like Google) that use Natural Language Processing (NLP) to interpret and analyze content.
How do I Optimize my Content Using NLP?
Salience is a great way to optimize your content using NLP. Salience is importance or prominence of a term within a context.
Salience is a major metric in NLP optimization. It helps determine the prominence or importance of specific terms or entities within a piece of content.
Content at Scale's salience score is a decimal number between 0 and 1. Here's what it means:
A salience score close to 1 suggests that the word or entity is very central or important to the entire text. It plays a key role in the content.
A score close to 0 suggests that the word or entity is less important or less central to the text.
Can I Create Better-ranking Content Using Salience?
For this reason, inside the Content at Scale editor, we've juxtaposed your content with actual ranking content for a side-by-side salience comparison. No other tool does this like we do (if at all). It's a powerful way to rank better.
As you edit your content in Content at Scale, add a massively important SEO tool to your tool belt by keeping an eye on the salience of important keywords. Or...just let Content at Scale do it for you automatically.