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Rewriting Your Post in Content at Scale (It Doesn’t Cost a Credit)
Rewriting Your Post in Content at Scale (It Doesn’t Cost a Credit)

Rerun your article: exact steps to rewriting your article in Content at Scale--without costing a credit.

John Pratt avatar
Written by John Pratt
Updated over a week ago

Sometimes, you may want to rewrite your content. You can rewrite each piece of content twice without costing a credit.

In the past, you may have seen this referred to as "rerun your post" or "rerunning your content".

Here's how to do it...

If you are not happy with the article you created with Content at Scale, you can rewrite it (or rerun it) without spending an extra credit.

When re-writing an article, remember to not overload the AI with redundant information or conflicting information. In other words, best practices: less is more.

You can try several things:

  • If you added too much info in the context section or the custom brief, try deleting those and letting the AI do its magic (research).

  • If you feel there are specific things missing, but the rest of the article is good, don't re-run it. Simply, add a new section with the missing information. Here's how to prompt the AI to add a new section. For example, the article might have great concepts but lacks examples or use cases--add a section telling the AI to include examples.

  • Another good tip is to add specific sources when you are looking for particular information that you saw on a specific url.

Quick Summary of How to Rewrite Your Post

If your post has already been published to your site, update its status to Draft.

Go into your project and click on the post in question. You'll see your entire written post and various ways to edit it. This is your chance to manually edit the AI's output. If you do not want to make manual edits to the written content, but would rather start over with the same keyword, then you can, of course, rewrite the post.

To rewrite your post, click the Research tab near the top right of the screen. Once clicked, it looks like this:

Two things to remember: you can rewrite a post twice without costing a credit. When you rewrite a post, you will lose the original post.

Now click Rewrite Options. A dialog box will appear. This is the same dialog box you see if you run a post for the first time; you're now viewing the prompt from which the AI initially wrote the post. Modify your input to your liking, and click the Rewrite Post button at the bottom.

Your rewritten post will appear within a few minutes.

The directions below give more details and insight into the same process.

Navigate to Your Post

After you log in, navigate to the top left corner of the screen and click Projects. This is where you'll find your project tile(s). Select the project that contains the content in question.

Inside the project, you can toggle between the Posts queue and Content Planner. Toggle to Posts.

Click posts to show the content generated by the AI.

If you've created a post inside your project, you will see it here. Select it by clicking its title or by clicking the pencil icon on the right.

If your post has already been published to your site, and you want to rewrite it, then update its status to Draft now.

Here you can make any manual edits. But we'll focus only on rewriting your post.

Warning: when you rewrite your post, you will lose the original version. If you'd like to keep the original version for comparison, I recommend exporting the original to a Word document before rewriting your post. You can do this by clicking the three-dot menu atop the editor and selecting: Export to Word.

With that in mind, navigate to the top right corner of the screen and click on Research.

Click the button within the Research tab: Rewrite Options. (More options follow; this will not immediately rewrite the post).

Rewriting Your Post with Additional Context and/or a Customized Brief

When viewing your post, navigate to the top right corner of the screen and click on Research.

Click the button within the Research tab: Rewrite Options.

This is where we make changes. Here we see the Rewrite Options dialog box. In the screenshot above, we see that the AI has already written this post based off a keyword, word count range, additional context (as always, the AI also considered the project settings).

You can change these inputs now.

Note: If you created a piece of content from an existing blog post URL, YouTube video, Apple Podcast, or Custom Audio File, then the customized brief is the blog post, YouTube video, Apple Podcast, or Custom Audio File. Thus, in these instances, no custom brief/headers are necessary.


When rewriting an post, the KEYWORD field is unable to be edited. This is the core of what this post is about; you don't want to accidentally alter it.


If you get an output that you don't like, the word count range is one of the first things you should consider changing. If your post is repetitive, you may consider decreasing the word count to make each paragraph richer with content. Remember that the word count default for content level is dictated by the word count default for the project. Either way, the word count itself can be changed here.


Adding context is not required but it can greatly enhance your content. This field becomes even more useful the more your topic is niched.

For more on the Customize feature, scroll to the bottom of this support article.


You can rewrite a post after adding a customized brief. To do this, click the Customize button shown in the screenshot above. You can add, subtract, and re-sequence custom headers using the customized brief. You can also add specific context to each custom header.

Rewrite the Post

When you click Rewrite, a prompt will appear on your browser saying, "You are going to lose all current content and start from scratch". After you press Okay, you'll have a new, re-written post in a matter of minutes--without costing a credit!

Review the New Output

The newly-written content will appear where it was before; inside the project, under the Posts button.

Click it and review!

Publish your Content

After reviewing, edit and publish your content. Then get started on the next post.

Keep in Mind...

If, in the Rewrite Options dialog box, you click Customize, then a custom outline will appear below. This gives you freedom to preview the section headings and sections that the AI would have written.

Note: with current updates, it creates such great content, you may consider not even using a custom brief.

From here, you can also customize the section headings' content and sequence, as well as give distinct text prompts for each section heading. For more on customizing briefs, search our knowledge base.

Also remember, you can rewrite a post twice without costing a credit.

How to Rewrite Only a Portion of your Post

Maybe you like your post but there are a few repetitive sections. The AI can quickly rewrite those to be more succinct.

To do this, select the portion of the text in question. Then click the bolded H in the editor (found in the +-three-dot menu "more rich" menu). After a brief moment this will give you two re-written options to choose from. They are scored by similarity to the original.

Higher score = more similar to the original.

Select between the two options to replace the original portion with the rewritten one.

Additional Resources: Please find our collection of resources about adding content to Content at Scale here. Tutorials include how to upload individual keywords, use the keyword queue, and even find more keywords for your projects.

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