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Rewriting Your Post in Content at Scale (It Doesn’t Cost a Credit)
Rewriting Your Post in Content at Scale (It Doesn’t Cost a Credit)

Rerun your article: exact steps to rewriting your article in Content at Scale--without costing a credit.

John Pratt avatar
Written by John Pratt
Updated over a week ago

Sometimes, you may want to rewrite your content. You can rewrite each piece of content twice without costing a credit.

In the past, you may have seen this referred to as "rerun your post" or "rerunning your content".

When re-writing an article, remember to not overload the AI with redundant information or conflicting information. In other words, best practices: less is more.

You can try several things:

  • If you added too much info in the context section or the custom brief, try deleting those and letting the AI do its magic (research).

  • If you feel specific things are missing, but the rest of the article is good, don't re-run it. Simply, add a new section with the missing information. Here's how to prompt the AI to add a new section. For example, the article might have great concepts but lacks examples or use cases – add a section telling the AI to include examples.

  • Another good tip is to add specific sources when you are looking for particular information that you saw on a specific URL.

Quick Summary of How to Rewrite Your Post

If your post has already been published to your site, update its status to Draft.

Go into your project and click on the post in question. You'll see your entire written post and various ways to edit it. This is your chance to manually edit the AI's output. If you do not want to make manual edits to the written content, but would rather start over with the same keyword, then you can, of course, rewrite the post.

To rewrite your post, click the Research tab near the top right of the screen. Once clicked, it looks like this:


Two things to remember: You can rewrite a post twice without costing a credit. When you rewrite a post, you will lose the original post.

Now click Rewrite Options. A dialog box will appear. This is the same dialog box you see if you run a post for the first time; you're now viewing the prompt from which the AI initially wrote the post. Modify your input to your liking, and click the Rewrite Post button at the bottom.

Your rewritten post will appear within a few minutes.

Here's a Step-by-Step Guide on How to Rewrite a Post

1. Navigate to Your Post:

  • Log in to your account.

  • Go to the top left corner of the screen and click on "Projects." Locate your project tile(s) and select the one that contains the content you want to rewrite.

2. Access the Posts Section:

  • Inside the selected project, toggle between the Posts queue and Content Planner. Choose "Posts."

  • Click on the specific post you want to rewrite, either by clicking its title or selecting the pencil icon on the right.

3. Update Post Status (If Necessary):

  • If the post has already been published and you want to rewrite it, update its status to "Draft."

4. Make Manual Edits:

  • At this point, you can make any necessary manual edits to the post.

5. Navigate to Research Section:

  • Move to the top right corner of the screen and click on "Research."

6. Click Rewrite Options:

  • Within the Research tab, click on the button labeled "Rewrite Options." Note that this action will not immediately rewrite the post; it presents additional options.

Warning: When you rewrite your post, you will lose the original version. If you'd like to keep the original version for comparison, I recommend exporting the original to a Word document before rewriting your post.

You can do this by clicking the three-dot menu atop the editor and selecting: Export to Word.

Rewriting Your Post with Additional Context and/or Add a Source

When viewing your post, navigate to the top right corner of the screen and click on Research.

Click the Rewrite Options button within the Research tab

This is where we make changes. Here we see the Rewrite Options dialog box. In the screenshot above, we see that the AI has already written this post based on a keyword, word count range, and additional context (as always, the AI also considered the project settings).

You can change these inputs now.


The KEYWORD cannot be edited when rewriting a post. This is the core of what this post is about; you don't want to accidentally alter it.


If you get an output that you don't like, the word count range is one of the first things you should consider changing. If you set the word count to 2000+ and the output contains repetitive sections, you may consider decreasing the word count to make each paragraph richer with content or set the word count to "Determined by AI (highly recommended)". This means that the AI determines the number of words required for the article. Setting the default word count has several advantages, primarily due to the AI's advanced understanding of content requirements and optimization techniques.

This approach allows the AI to tailor article lengths based on the complexity of the topic and the necessary depth, providing coverage for subjects that require extensive discussion for thorough coverage. This results in improved reader engagement through comprehensive information. Remember that the word count default for content level is dictated by the word count default for the project. Either way, the word count itself can be changed here.


Adding context is not required but it can greatly enhance your content. This field becomes even more useful the more your topic is niched.

Rewrite the Post

When you click Rewrite, a prompt will appear on your browser saying, "You are going to lose all current content and start from scratch". After you press Okay, you'll have a new, re-written post in a matter of minutes--without costing a credit!

Review the New Output

The newly-written content will appear where it was before; inside the project, under the Posts button.

Click it and review!

Publish your Content

After reviewing, edit, and publish your content. Then get started on the next post.

How to Rewrite Only a Portion of Your Post

Maybe you like your post but there are a few repetitive sections. The AI can quickly rewrite those to be more succinct.

To do this, select the portion of the text in question. Then click the "Rewrite" icon in the editor. After a brief moment, this will give you two rewritten options to choose from. They are scored by similarity to the original.

A higher score means the output is more similar to the original.

Select between the two options to replace the original portion with the rewritten one.

If you have additional questions, need more resources, or would like to provide valuable feedback, don't hesitate to reach out to our dedicated Support team.

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