After you click on an article from the project dashboard, the article dashboard will load showing the content and other Content at Scale features.
In the right column, the Optimization tab automatically loads showing suggested keywords to include in your article. Below this list of keywords is the "On-page Checklist" feature (shown below).
By completing these checklist items the article becomes more search-friendly and reader-friendly.
Elements of the checlist include:
Category chosen (This is only displayed if you're using our WordPress plugin and are on a Scaling or Agency plan. It shows whether or not you've chosen an appropriate WordPress category for your article.)
Title is optimal length
Title includes primary keyword
Meta includes primary keyword
Meta is optimal length
URL includes primary keyword
1st paragraph includes primary keyword
A subheading include primary keyword
Primary keyword twice in first 4 paragraphs
Primary keyword after last subheading
Periods at end of long list items
Paragraphs are 3 sentences or less
Outbound links exist
Featured image + media added
Placeholder images replaced
No images within first/last 3 paragraphs
Table of contents in place
Note: Once you make changes that should change a red "x" to a green checkmark, please save the changes and reload the page. The checklist should accurately reflect the optimizations you made after a refresh.